This past weekend, when folks were flocking to theaters to see 'Where the Wild Things Are,' 'Law Abiding Citizen' and 'Black Dynamite,' one film that was released without much fanfare was Ice Cube's latest, 'Janky Promoters.'

No trailer, one poster and no marketing spells disaster. 'Janky' isn't even listed in this week's top 125 films.

Initially set to be released last March by the Weinstein Co., the film was dropped down to its DVD division company, Third Rail Releasing. It was released in just 22 theaters, where it grossed a dismal $5,300. It averaged $240 per theater.

'Janky' follows the shenanigans of a pair of shady concert promoters (Cube and Mike Epps), who get in over their heads when they get a shot at booking a big-name hip-hop act (Young Jeezy). Complications come in the form of a pot-growing neighborhood nemesis named Mondo and Cube's character's son (Nickelodeon star Little JJ), who is under contract with the old man.

Also starring in the film are Terry Crews, Glenn Plummer and Tamala Jones.

In a call this week to the only theater in New York City where the film is playing, the operator stated that no one had bought tickets for the first two showings.

This is the fourth time that Cube and Epps have worked together. Cube cast Epps to play Day-Day in 1999's 'Next Friday.' Epps then played the bumbling thief to Ice Cube's bounty hunter in the action comedy 'All About the Benjamins' in 2002 and re-teamed with the rapper/actor/filmmaker that same year in 'Friday After Next.' All of these films were released through New Line Cinema.

Although Cube isn't bringing in box office revenues like Tyler Perry, he is still a financial draw. The films he produces are relatively cheap, under $20 million, compared to other studio films. By numbers, in working with Epps, 'Next Friday' grossed a total of $59 million, 'Friday After Next' totaled $33 million and 'All About Benjamins' brought in over $25 million.

Even Tom Cruise got considerable promotion for 'Valkyrie' from MGM after Paramount let him go when the third 'Mission: Impossible' film didn't deliver the numbers the studio was hoping for.

It could be that the Weinstein Co. was looking to get rid of a sinking film.

In the New York Times this past August, Bob Weinstein disavowed his goal of becoming the next king of African American urban comedies, an unlikely ambition for a Jewish guy. He went on to produce 'Long Shots,' with Ice Cube, and 'Soul Men,' with Bernie Mac and Samuel L. Jackson.

"Did like $15 million gross," Weinstein says of 'Soul Men,' "and it was a relatively expensive $20 million movie. And for an African American movie, there's no foreign business. So those were two bad missteps definitely."