
Universal Pictures had to do some damage control on the negative criticism it received after omitting the names and faces of two African Americans (Faison Love and Kali Hawk) from the 'Couples Retreat' poster it put up in England.
The comedy follows four Midwestern couples that embark on a journey to a tropical island resort. While one of the couples is there to work on their marriage, the other three Jet Ski, go to the spa and enjoy some fun in the sun. They soon discover, however, that participating in the resort's couples therapy is not optional. Suddenly, their group-rate vacation comes at a price. What follows is a hilarious look at real-world problems faced by all couples.
Love stars as a divorced man who takes along his new girlfriend (Hawk).
Revising posters for certain countries and markets is not new in the business. It's done all the time, but to deliberately leave out the names and faces of the movie's only African American characters is problematic.
According to a press release, it wasn't intentional.
"We apologize that our decision not to include the two African American stars of 'Couples Retreat' in our international poster offended anyone. It was a color-blind decision based on limiting the poster to those actors most recognizable in international markets, a common practice in developing marketing materials. In retrospect, we should've been more sensitive, and we've already re-issued the North American poster with all four couples in the 50 international territories the film had yet to open."
In the original poster, both Love and Hawk are placed in the back; in the revised UK posters, they are simply gone while all of the white actors have been moved up closer.
In the trailer released in the United States, Love and Hawk are clearly represented, so who thought about removing them in the first place?
In an article written by Moviefone's Jason Newman, he points out that, "It's more likely that the decision was made in an effort to increase grosses rather than out of a discriminatory maliciousness and inherent hatred of minorities. The studio's decision to cut out Love and Hawk seems mostly based on one color: green."


Comments: (4)
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By: Roberto on 11/20/2009 2:55AM
Get over it. If it were me I probably would have done the same thing. There is no racism, just "I did it." They weren't even thinking about race. Besides what would a bunch of Europeans (skinny latte sippers) relate to a fat Black man and his (as the movie review put it) "ghetto" girl friend?
Nothing. Move on. Next frivolous topic.
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By: Leroy on 11/27/2009 7:39PM
frivolous...ok! The fact that you took the time to write a comment indicates that it has some importants. Also, you have some prejudice....skinny latte sippers,fat black man,ghetto girlfriend. That's the problem with society, you don't need to relate, you just need to appreciate/accept peoples differences. In this case it's just a fat man (who happens to be black)and an African American female (who is out-spoken). If you think that the problem are these skinny latte sippers, well both you and them need a lesson in acceptance. Bottom line, if you are going to give credit in one market...do the same in all markets. If they don't think that this will sell the movie, just leave the fat black man and his ghetto girlfriend out of the script. After all they don't have anything in common to relate...right....they are just humans co-existing with other humans.
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By: Tiffany on 11/20/2009 4:13PM
They spelled universal wrong in the title.
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By: Sheree on 12/14/2009 2:29PM
"It was a color-blind decision based on limiting the poster to those actors most recognizable in international markets, a common practice in developing marketing materials."
Well, if you keep us off the poster then of course we will be unrecognizable in international marktes: this type of behaviour is just another excuse to keep racism going in the media: what I want to know: were they removed from the movie as well? if not, then don't remove them from the poster.
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