Universal Blunder on 'Couples Retreat' Poster

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Universal Pictures had to do some damage control on the negative criticism it received after omitting the names and faces of two African Americans (Faison Love and Kali Hawk) from the 'Couples Retreat' poster it put up in England.

The comedy follows four Midwestern couples that embark on a journey to a tropical island resort. While one of the couples is there to work on their marriage, the other three Jet Ski, go to the spa and enjoy some fun in the sun. They soon discover, however, that participating in the resort's couples therapy is not optional. Suddenly, their group-rate vacation comes at a price. What follows is a hilarious look at real-world problems faced by all couples.

Love stars as a divorced man who takes along his new girlfriend (Hawk).

Revising posters for certain countries and markets is not new in the business. It's done all the time, but to deliberately leave out the names and faces of the movie's only African American characters is problematic.

According to a press release, it wasn't intentional.

"We apologize that our decision not to include the two African American stars of 'Couples Retreat' in our international poster offended anyone. It was a color-blind decision based on limiting the poster to those actors most recognizable in international markets, a common practice in developing marketing materials. In retrospect, we should've been more sensitive, and we've already re-issued the North American poster with all four couples in the 50 international territories the film had yet to open."

In the original poster, both Love and Hawk are placed in the back; in the revised UK posters, they are simply gone while all of the white actors have been moved up closer.

In the trailer released in the United States, Love and Hawk are clearly represented, so who thought about removing them in the first place?

In an article written by Moviefone's Jason Newman, he points out that, "It's more likely that the decision was made in an effort to increase grosses rather than out of a discriminatory maliciousness and inherent hatred of minorities. The studio's decision to cut out Love and Hawk seems mostly based on one color: green."

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