
Although he hasn't been on the big screen as of late, Ice Cube has been very busy behind the camera. Coming out this week is another one of his productions, 'Lottery Ticket,' starring Bow Wow, Brandon T. Jackson, Naturi Naughton and Cube himself in a supportive role.
The Los Angeles native is also the producer on TBS hit comedy series 'Are We There Yet?,' which stars Terry Crews and Essence Atkins. The series was just given the green light for 90 more episodes after airing only 10.
Since its debut on June 2, the series is television's No. 1 show among African American audiences in the 18 to 49 and 18 to 34 demographics.
Black Voices caught up with Cube as he spoke about his latest film and the success of the television show.

How did this film come together?
Ice Cube: Well, it was just kind of in my wheelhouse at CubeVision. I think we're the masters of the neighborhood comedy. So when this script came to us, it involved working with another first-time director which has become our specialty, too, it was a no-brainer. I think everybody can relate to it because it's funny and fun.
This is the first time you've taken a supporting role in a film you produced. Is that by choice?
Ice Cube: Well, that's what the role really presented. I wanted to get out the box a little bit and Mr. Washington was the perfect vehicle for me to kind of expand my chops. So that's the part that I really wanted. I didn't mind taking a backseat. I believe in making good movies.
What made Bow Wow the perfect casting choice for the lead as well as adding other newcomers to the film?
Ice Cube: I just think he has the look and he's been doing a few movies in Hollywood and really getting his chops together. I think he was just ready to lead this movie. We also like to give the new wave of Hollywood a shot to shine. Here it is. This is a movie that the twenty-somethings can hang their hat on.

There's a host of other actors in this movie who are great, including a few familiar faces from your previous films?
Ice Cube: People I've worked with before came in. We called in some favors from people like Mike Epps and Charlie [Murphy]. I've worked with all of them. I think that they just really love being a part of CubeVision Productions. When we called, they jumped at the chance to come and put their little flavor into this ensemble cast.
What would you do if you had a winning lottery ticket and you had to wait four days?
Ice Cube: I'd do what he was doing and not to tell anybody. I'd just tell a certain few, real close people because you know when you have that ticket and your homeboys see you turn it in, funny things happen.

As a producer, did you work with the writers on mixing the drama and the comedy?
Ice Cube: Yeah. We always beat out scripts and get them as tight as we can. On this movie, it wasn't really easy to corral the storyline and the comedy. We ended up trimming and just getting it to where it's calibrated right because it does have a lot of heart and big comedy. So we wanted to make sure that we each element has its fair due.
And what was it like shooting the film in Atlanta?
Ice Cube: It was fun. It was real good. We definitely benefited on the shoot because it gave us a little bit different of an atmosphere than Los Angeles or Chicago. So, to me, it's always good to change locations and kind of be all over the place and let the world know that this kind of stuff goes down everywhere.

I'm hearing that you're close to getting that 90-episode deal with TBS. Is that happening?
Ice Cube: Yes, I believe it is going to happen. We're excited about that. Not only the commitment from TBS but just to be able to do that much TV, and how much fun we'll have in the next couple of years putting this stuff together. So everybody is really excited.
Will that distract you from doing more films? Will you be really hands on with the show?
Ice Cube: I'm going to be hands on. I'm going to get in where I can fit in and we have a good show runner. He's actually a great show runner. Ali LeRoi, who did 'Everyone Hates Chris.' If I happen to take a couple of weeks to do a movie, our sitcom is still in great hands.
Are you anywhere near close to casting 'Straight Out of Compton' or is that still on that table?
Ice Cube: We're still trying to get the script together. I think we're really worried about that part right now. That to me is the most important thing, to get a good script. Casting is fun. That's when you know you've got your good material and you try to put the right pieces together. So that's a little down the road.
How is it that you can get this off the ground but 'The Janky Promoters' fell by the wayside?
Ice Cube: Oh, man, that was the Weinsteins. They really kind of did us dirty, and they didn't have the money to put the movie in theaters and we were supposed to go sell the movie. While we were in the process of selling it, they just put it out on DVD.
People don't realize that the box office numbers you and Mike Epps bring in.
Ice Cube: Yeah, and it was shocking to see that I was treated like stolen jewelry. That was the first time that ever happened to me in Hollywood. It was all done behind our backs. It was real dirty.
What's your next project then?
Ice Cube: Right now, I'm just going to do a movie called 'Rampart,' which is a movie with Woody Harrelson. He plays a dirty cop in the Rampart Division of the LAPD. I play a homicide detective trying to catch him. Oren Moverman is directing it. It's a pretty good movie.



Comments: (8)
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By: Antoine on 8/17/2010 12:17PM
I saw the movie preview on Monday Night Football commercial. It made me sick. If African Americans win the lottery the only thing it showed was some gold encrusted watches, cars with spinning wheels and a Pimp/Preacher at church. How many times can this story line be told as we go running to see this movie with our hard earned dollars for SUCH FOOLISHNESS!
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By: yhwhyhvh17 on 8/21/2010 12:56PM
It's a comedy, Go take you a colon cleanse because you are full of shit!!! QUIT HATING, PUNK.
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By: god72father on 8/21/2010 12:28PM
You can't judge a book by looking at the cover. If you are worried about the price of a movie ticket you need to reconsider your choice of careers.
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By: lovelyat46 on 8/21/2010 3:25PM
When folks when the lottery, people do things that they wouldn't normally do, just because they were showing gold and other things, doesn't mean it's going to happen. It's a comedy, and I am glad to start seeing more AA movies on screen ~ I don't know why folks get so embarassed about seeing AA movies, but will go see movies that protray other races, and give them praises. Yet those movies can protray the same type, and folks will go crazy, I have to see that movie, I have to see that movie~ they can also protray murder, infidelity, hate, upscale life style, finding themselves, abuses and so much more ~ Yet a movie that is comedy protraying Black Folks? Oh I am embarassed, PLEASE~ I am truly proud of Ice Cube, he really is making a lot of moves, changes, he has come a long way,and I hope he continues to strive in what he want's to do
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By: AL on 8/21/2010 11:11AM
ALL i CAN SAY IS THAT i AM SO PROUD OF CUBE AND HIS ACCOMPLISHMENTS, I JUST WISH THEY WOULD BETTER PROMOTE THE FACT THAT WHEN (NWA) FOUND HIM HE WAS A COLLLGE STUDENT IN SOUTHERN CALIFORNIA & IS A GRADUATE FROM A UNIVERSITY IN ARIZONA ITS KNOWLEDEGE AND EDUCATION NOT STREET CRED. THAT MAKES YOU A SUCCESS KEEP AT IT CUBE AND CANT WAIT TO WATCH YOU FILM AGAIN BACK HERE IN CHICAGO (GOD BLESS)
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By: Mike on 8/21/2010 11:15PM
I am very happy for Cube. He is doing a fine job.
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By: Yvonne on 8/22/2010 6:10AM
Lovin' it! Happy to see more films like this. Ice Cubes on a role.
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By: jackie smurf on 8/22/2010 5:33AM
I JUST WISH THEY WOULD BETTER PROMOTE THE FACT THAT WHEN (NWA) FOUND HIM HE WAS A COLLLGE STUDENT IN SOUTHERN CALIFORNIA & IS A GRADUATE FROM A UNIVERSITY IN ARIZONA
WoW! this is something I didn't know about him. Glad you posted this good info about Cube. I love Are We There Yet? am very happy for him and his success.
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